Sport, spectacle and community — built in the spaces retail forgot.
Atelier Bouquet develops and tours ticketed entertainment — immersive exhibits, live combat sports, dining experiences and holiday spectacles — into vacant and underutilized retail space. We are the alternative tenant that brings traffic back to the center, and every build is customized to your venue.
Three ways to work with Atelier Bouquet.
Dark anchor boxes, mall wings and open parcels become ticketed destinations — we build, staff, market and operate, then hand the space back.
Activate your venueVenues, permits, staffing, ticketing and media — the full U.S. route to market for immersive exhibits, sports properties and touring shows.
Tour with usOwned IP and repeatable formats deployed against a national pipeline of vacant retail — asset-light and operator-led.
Partner with usWe do not need your space to be perfect. We need it to be empty.
A former department store, a mall wing, a grocery box, a convention hall, a bare parking field — each one gets a purpose-designed build rather than a road show forced into the wrong shell. Send dimensions and we will come back with the attractions that fit, the term that works, and the deal structure that makes sense for the asset.
Start a conversation- —Concept, design and full build-out
- —Permits, code compliance and fire marshal
- —Insurance, security and life safety
- —Staffing, ticketing and box office
- —Marketing, media buying and PR
- —Teardown and space returned broom-clean
- —The vacant space or parcel
- —Base building power and restrooms
- —Loading access and parking
- —A term sheet we can move fast on
If your listing checks most of these, we should talk.
275 activations. 112 markets.
Malls, anchor boxes, convention centers, stadium concourses and vacant retail across 42 states and provinces. Pick a market to see the shows and the venues that hosted them.
Twenty entertainment products available for deployment.
Sonic Illume
Championship Pillow Fighting
Professional Arm Wrestling
The Monster
Playscape
Moonwalkers Experience
Thirty years producing the live experiences the world remembers.
Brian Bouquet has produced for NBCUniversal, Formula 1, Live Nation, the U.S. Olympic Committee, Disney, MLB, Marvel, Cirque du Soleil, and AEG — with 30+ years of event creation, development, producing, and touring. Atelier Bouquet is the culmination of that work.
Read his storyEvery deal is negotiated and every build is supervised by the founder. Brokers deal directly with the principal, not a call center.
Send us your vacancy list. We will find the fit.
Submissions go straight to the founder. Include city, square footage, clear height, and available term.
Activate your venue