A venture platform with operator DNA.
Atelier Bouquet Holdings is a strategic holding and advisory company developing entertainment concepts — from combat sports to immersive attractions — that activate vacant and underutilized retail properties across North America.
To build durable platforms where sport, performance, and community create opportunity for athletes, partners, and the places they call home.
A new model of holding company — boutique in feel, operator-led in practice, mission-driven in outcome.
Where we focus.
Boxing & Combat-Sports Events and Facilities
Events, promotions, and training facilities rooted in the combat sports.
Immersive Exhibits & Touring Experiences
Exhibitions and live experiences built to tour North American venues.
Conceptual Immersive Attractions
Development and production of original, concept-driven attractions.
Business-Development & Agency Services
Partnership development, representation, and agency services.
Holiday Light & Immersive Entertainment Events
Seasonal entertainment that anchors traffic for host properties.
Retail Property Activation
Alternative tenants and revenue for vacant and underutilized retail space.
Brian Bouquet
Experienced executive with a strong background in sports, entertainment, marketing, and business development. Skilled in sponsorship sales, media buying, marketing strategy, live events, public relations, and digital marketing. Led brand positioning and rebranding initiatives supporting mergers & acquisitions, growth-stage companies, and IPO readiness, with a focus on building strategic partnerships and increasing enterprise value.
- 1996
Promotes first professional fight. Develops the touring College Tough Man Series.
- 1996–2000
Regional Marketing Director, Feld Entertainment — managing $5M–$8M annual media budgets across markets for Ringling Bros. and Disney on Ice.
- 2000
Senior Marketing Director, Harlem Globetrotters International — grows annual revenue by $5M, tours 23 international cities, and expands the brand into 100+ new markets.
- 2002
Tour Marketing Director, Concerts West — directs marketing and sales for Bon Jovi, Eagles, and Fleetwood Mac tours.
- 2003
Founds and leads The Event Agency as President — clients include F1, NBCU, Live Nation, Disney, and the USOC; negotiates licensing for King Tut, Cleopatra, Titanic, and Terracotta Warriors; oversees permanent attractions in Las Vegas, New York City, and Orlando.
- 2019
EVP, Touring & Consumer Marketing, Thrill One Sports & Entertainment — owns the global P&L across marketing, content, and tour operations; spearheads UFC M&A communications and worldwide partnership development.
- Today
Atelier Bouquet Holdings — a single platform for the next chapter.
Sport as a vehicle for opportunity.
Community impact is not a department here — it is built into how every venture operates.
Youth Boxing
Free and subsidized programs putting gloves on kids who need them most.
Amateur Competition
Pathways from first sparring round to sanctioned competition.
Scholarships
Support for athletes pursuing education alongside their sport.
Community Programs
Local partnerships with schools, parks departments, and youth services.
Adaptive Sport
Inclusive programming developed with adaptive recreation partners.
Volunteer Opportunities
Coaches, mentors, and event volunteers welcome.
A dedicated nonprofit home.
A separate nonprofit entity is in development to house our youth boxing, scholarship, and adaptive sport programs. Until launch, contributions and partnership inquiries are routed through Atelier Bouquet Holdings.
Support the work