About

A venture platform with operator DNA.

Atelier Bouquet Holdings is a strategic holding and advisory company developing, operating, and supporting ventures across sports, fitness, entertainment, and community impact.

Mission

To build durable platforms where sport, performance, and community create opportunity for athletes, partners, and the places they call home.

Vision

A new model of holding company — boutique in feel, operator-led in practice, mission-driven in outcome.

Core Areas

Where we focus.

01

Sports & Entertainment Property Development

Venue, brand, and platform builds with long-term value.

02

Sports Management

Athlete representation, advisory, and operational leadership.

03

Entertainment

Touring, live experiences, and brand activations.

04

Competitive Leagues & Franchises

Building development pipelines for emerging sport categories.

05

Community Impact

Youth boxing, adaptive sport, and scholarship initiatives.

Founder

Brian Bouquet

Senior experiential producer with 20+ years delivering live events, touring activations, and brand-driven experiences across the U.S., Asia, Europe, and South America. Lifelong boxing coach and adaptive sports volunteer. Based in Los Angeles.

Selected Career
  1. 1992

    Begins coaching with USA Boxing.

  2. 1996

    Regional Marketing Director, Feld Entertainment.

  3. 2000

    Senior Marketing Director, Harlem Globetrotters International.

  4. 2002

    Tour Marketing Director, Concerts West (Fleetwood Mac, Eagles, Bon Jovi).

  5. 2003

    Founds The Event Agency. Clients include F1, NBCU, Disney, MLB, USOC.

  6. 2019

    EVP at Thrill One Sports & Entertainment — UFC M&A communications.

  7. 2024

    Adaptive sports instructor at Bear Mountain Resort.

  8. Today

    Atelier Bouquet Holdings — a single platform for the next chapter.